Series: THE RIPPLE EFFECT
Imagine that you have a message that you want to go viral, to spread to the masses. How should you go about it? Despite the merits of attractive pricing and a big advertising budget, marketing experts still generally agree that word of mouth is the most effective way to reach others. We love to share stories, news, and information with those around us. We gladly tell others about great vacations spots, recommend books, chat about good deals, write online reviews, email helpful links, post funny video clips, and tweet about recipes. Put simply, word of mouth is a powerful strategy, and it’s the very same strategy God wants His followers to use today to spread the greatest and most beautiful story and reality the world has ever known.